KAUSTAV ROY CHOWDHURY

Digital Marketing Specialist

Belghoria, IN.

About

Highly analytical Digital Marketing Specialist with specialized expertise in Meta Ads campaign management, content strategy, and AI-powered campaign scaling. Proven ability to drive brand awareness, engagement, and conversions through visually compelling ad creatives and data-driven optimization for maximum ROI. Adept at leveraging deep insights from content writing and research to craft high-impact social media strategies.

Work

Web Educare

|

Digital Marketing Executive

Kolkata, West Bengal, India

→

Summary

Managed SEO-friendly content creation and Meta Ads campaigns to enhance online presence and business growth for clients.

Highlights

Created SEO-friendly blog articles, website content, and engaging social media captions, significantly boosting organic reach and audience engagement.

Developed and managed Meta Ads campaigns for small businesses, driving measurable results in awareness, engagement, and lead generation.

Freelance

|

SEO & Social Media Expert

Kolkata, West Bengal, India

→

Summary

Provided expert SEO and social media services, delivering impactful content and managing Meta Ads campaigns for diverse clients.

Highlights

Authored and optimized SEO-friendly blog articles, website content, and social media captions, enhancing online visibility and organic traffic for clients.

Strategized and executed Meta Ads campaigns for small businesses, achieving client objectives for brand awareness, engagement, and conversions.

Writerz Center

|

Senior Subject Matter Expert

Kolkata, West Bengal, India

→

Summary

Conducted extensive research and produced specialized written materials for academic and business clients.

Highlights

Produced high-quality, client-specific written material for academic and business projects, ensuring accuracy and meeting diverse content requirements.

Conducted thorough research to support content creation, delivering well-informed and authoritative documents across various subjects.

AchieveX Solutions Pvt. Ltd.

|

Junior Subject Matter Expert

Kolkata, West Bengal, India

→

Summary

Researched, created, and proofread content for academic and online platforms, supporting educational and digital initiatives.

Highlights

Researched and created accurate, engaging content tailored for academic and online platforms, contributing to effective knowledge dissemination.

Proofread and edited diverse content to ensure grammatical accuracy, clarity, and adherence to quality standards for various projects.

IISD (School of Music, Art & Culture)

|

Back Office Assistant

Kolkata, West Bengal, India

→

Summary

Coordinated events and prepared promotional communications to increase participation for a school of music, art, and culture.

Highlights

Coordinated and managed logistical aspects of various events, ensuring smooth execution and positive participant experience.

Prepared and disseminated promotional communications, contributing to increased event participation and enhanced school visibility.

Education

Techno India, Salt Lake

Salt Lake, West Bengal, India
→
Bachelor of Technology Computer Science Grade: CGPA - 6.10

Nimta High School

Nimta, West Bengal, India
→
Higher Secondary Education General Studies Grade: Percentage - 76.2

Rahara Ramakrishna Mission Boys Home

Rahara, West Bengal, India
→
Secondary Education General Studies Grade: Percentage - 84.28

Languages

English

Bengali

Hindi

Certificates

Digital Marketing Certification - Specialized in Social Media Marketing (Meta Ads management, content strategy, performance optimization, audience targeting, ad copywriting, creative design, SEO, YouTube optimization)

Offtrack Education

Skills

Digital Marketing Strategy

Meta Ads Campaign Management (Awareness, Engagement, Lead Generation), AI-powered Campaign Scaling, Audience Targeting & Segmentation, Ad Copywriting & Creative Strategy, Social Media Strategy & Management (Facebook, Instagram, LinkedIn, YouTube), Hashtag Strategy & Trend Research, Content Calendar Planning, Audience Engagement & Community Management.

Content Creation & SEO

SEO Basics & Keyword Research, Content Writing, Blog Articles, Website Content, Social Media Captions.

Analytics & Reporting

Analytics & Performance Tracking (Meta Business Suite, Google Analytics basics), GA4, Google Search Console.

Creative & Design Tools

Canva, Creative Design Tools, Ideogram, Elevan Labs, Sora.

Research & AI Tools

Ahrefs, Semrush, Chat GPT, Perplexity, Gemini, Readdy.ai, Trend Research.

Projects

Meta Ads Campaigns - Freelance Projects

→

Summary

Managed various Meta Ads campaigns for freelance clients, focusing on awareness, engagement, and lead generation.